This is a large-growing landscape bromeliad with a colorful "pineapple" bloom.
The red bract structure emerges in the spring and as it develops, the purple flowers start to open.
This is in the same genus as edible pineapples so as the weeks go by, the familiar pineapple shape develops. Some taxonomists classify this as simply a variety of pineapple, not as a separate species. The flower/fruit structure will remain on the plant throughout the summer, gradually fading in color and eventually rotting away in late fall.
Ananas bracteatus grows to about 3 foot tall and 3-4 foot wide so give it plenty of space. They will grow in any exposure from full sun to full shade. Growth is faster and the leaves are more rigid in full sun.
They are fairly cold hardy and my plants in the ground survived many hours in the mid-upper 20°F range with very little damage. Plants in containers however, suffered major leaf loss.
There is a solid green form, but the variegated one is much more popular due to its year-round foliage color.
Some claim that the fruit is edible, although it is fibrous and lacking in juice. In this case, "edible" may only mean that it won't kill you. I've never met anyone who has actually tried to eat one. In my garden, the wild animals line up to get a bite of my regular pineapples but they won't touch this one! That tells me all I need to know about its edible qualities!